TOWARDS A PLASTIC FREE BAHAMAS

MINISTRY OF ENVIRONMENT & HOUSING, BAHAMAS

The Bahamas is blessed with stunning water and abundant flora & fauna. But there is a flip side to “paradise.” Our delicate ecosystem, which is so fundamental to our health and livelihoods, is in danger of extinction. The culprit? Us. It’s time to wake up. To join a host of enlightened countries who are banning single-use plastics and styrofoam. To think beyond today and start shaping The Bahamas of tomorrow. Because it’s not “Better in The Bahamas.” But it will be.

The primary aim of the “Towards A Plastic Free Bahamas” campaign was to ensure a positive public reaction to the impending nationwide single-use plastic & Styrofoam ban, put forth by The Bahamas’ Ministry of Environment. We had 10 months to inspire a population.

RESULTS OVER 10 MONTHS

4,600+ NEW FOLLOWERS ACROSS FACEBOOK & INSTAGRAM
280% INCREASE IN FOLLOWERS ON FB & 71% ON IG
878% SPIKE IN FB ENGAGEMENT

17K+ UNIQUE VISITORS TO MICROSITE
227% INCREASE IN FB INBOX ENQUIRIES
1 MORE COUNTRY THAT MADE THE MOVE TOWARDS A PLASTIC-FREE FUTURE